New digital asset treasury companies, no matter how big they become, are unlikely to boost the price of XRP.
New digital asset treasury companies, no matter how big they become, are unlikely to boost the price of XRP.
Investors now have a new way to get exposure to XRP (XRP +2.27%) without dipping their toes into the spot crypto market. On Oct. 12, Evernorth Holdings (XRPN +0.00%) debuted on the Nasdaq as the largest publicly traded XRP treasury company in the world, with holdings of 473 million XRP.
That should be music to the ears of crypto investors, who have seen the price of XRP drop by 28% in 2026. Steady buying from Evernorth should help to push the price of XRP higher next year. But is that really the case?
The emergence of XRP treasury companies
In 2025, new XRP treasury companies began to emerge. But they were tiny, and any accumulation of XRP by them had no meaningful impact on market demand.
Moreover, many of these were not even "pure-play" XRP treasury companies. For example, one was an agriculture technology company making the pivot into crypto. Another was a clean energy company loading up on XRP at bargain prices.
That's why the arrival of Evernorth is potentially so important. It's a pure-play XRP treasury company. Moreover, it's backed by Ripple, the company behind the XRP token. Making things even better, Evernorth CEO Asheesh Birla is a former senior executive at Ripple, helping to run its global payments business. So Evernorth very clearly understands the utility of the XRP token.
One way to think about Evernorth is that it could become "the Strategy of XRP." If Strategy buys Bitcoin, investors notice, and they are encouraged to buy Bitcoin for their own portfolios. In much the same way, if Evernorth buys XRP, investors will notice and be encouraged to buy XRP.
Potential price impact on XRP
It's uncertain, though, just how much impact Evernorth will have on XRP's price. After all, the total circulating supply of XRP is 63 billion, and the maximum lifetime supply is 100 billion. From that perspective, Evernorth's total holdings of 473 million, while impressive, are relatively minuscule. That's less than 1% of all XRP in circulation.
Averytin News Financial update.