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The Pre-Game Briefing: Essential Startup Metrics Revenue vs. Profit: The Scoreboard Look, you can't win if you don't know the score. Revenue is total points scored. Profit is what's left after the bills are paid. A lot of rookies get excited about top-line growth while bleeding cash on the bottom line. You need both to survive the fourth quarter. If you are growing revenue but your margins are shrinking, you are playing a dangerous game. You need a healthy net margin to sustain operations. Burn Rate and Runway: The Clock is Ticking Think of Burn Rate as your team's stamina....