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Decision Framework for Better Outcomes The Sunk Cost Trap We all know the feeling – you’ve poured hours, money, or emotion into something, and the voice in your head screams, “I can’t quit now.” Research shows that people have a marked tendency to cling to past investments, even when the rational path points elsewhere. The key is to treat those past inputs as irrelevant data points. Ask yourself: "If I started from zero right now, would I still choose this?" If the answer is no, cut the rope. By discarding the weight of prior commitment, you clear mental clutter and...